Scaling Branded Visuals for Marketing & Design: Han’s Blunge Workflow

Blunge x Han: A Designer/Marketer Illustrator’s Journey with Blunge

Han is a product designer based in Seoul with a background in industrial design who also does freelance illustration. With six years of experience in UI/UX, he focuses on crafting seamless user experiences while also handling marketing illustrations and editorial design at his company.

Beyond his professional work, Han expresses his creativity through bold, expressive illustrations—often playing with proportions, distorting hands or bodies to evoke emotions and deeper meaning.

He’s passionate about visual storytelling in branding, helping brands communicate their warmth and identity through graphics that feel personal and engaging.

Recently, Han discovered Blunge as a tool to expand his creative process. Let’s dive into his experience.

Discovering Blunge: A Designer/Marketer/Illustrator’s First Impression

How did you first learn about Blunge? How did you become a user?

Han: I first heard about Blunge through a friend who works there as an engineer. One day, they showed me Blunge’s dataset and some AI-generated images, and I was instantly intrigued.

I wanted to see how it would work with my own illustrations, so I uploaded my artwork and trained a model. The results were so impressive that the very next day, I trained another model with even more of my styles.

Manually sketching ideas in my existing style takes a lot of effort, and I saw how Blunge could dramatically streamline this process. Instead of redrawing the same elements repeatedly, I could generate variations quickly and focus on refining the best ones.

Another key factor was trust. Since I personally had a friend working on the product, I was already confident in the platform. But what convinced me even more was that some of the AI-generated outputs were so polished they didn’t even need adjustments.

"Sketching ideas manually takes time, but with Blunge, I can test variations instantly while keeping creative control." — Han

Blunge as a Design Companion

Do you think Blunge is a useful tool for designers?

Han: Yes, and I think designers, in particular, can get a lot out of it. As a product designer, I spend a lot of time thinking about visual storytelling—how colors, layouts, and illustrations shape a brand’s perception. Blunge makes that process faster and easier.

Instead of spending hours manually sketching different iterations of an idea, I can generate variations quickly and refine them as needed. This speeds up the design process and allows me to focus on high-level creative decisions rather than getting stuck in the early stages.

"Blunge helps bridge the gap between concept and execution. It lets me test ideas quickly and refine them with full creative control." — Han

For designers who work in branding, UI/UX, or editorial design, Blunge is a great tool to generate custom assets efficiently while still maintaining creative control.

Do you think Blunge is a useful tool for marketers?

Han: Custom, tailored visuals make a huge difference in marketing—ads that feel unique and on-brand convert better. Blunge makes it easy to create high-quality, distinctive assets without the usual time and cost barriers.

Instead of waiting on multiple design revisions, marketers can quickly experiment with different concepts, adapt visuals to specific campaigns, and maintain a consistent brand style—all without needing advanced design skills. It’s a game-changer for fast-paced marketing teams that need compelling visuals, fast.

Do you think Blunge is a useful tool for illustrators?

Han: Definitely. For illustrators, especially those who go through a lot of ideation and drafts, Blunge can be a game-changer. It takes away the mental load of worrying about style, composition, and color decisions.

Blunge doesn’t replace creativity—it enhances it. It helps visualize ideas faster, making the creative process more efficient.

One of the biggest benefits is how it sparks new ideas. Sometimes, I generate an image based on a vague thought and the results introduce compositions or styles I hadn’t considered before.

I see AI as a collaborator, not a replacement. The ideas still come from me—Blunge just helps visualize them faster.

I’d recommend it to illustrators who want AI as a creative assistant rather than a replacement. And beyond illustration, I think it’s also useful for graphic designers, marketers and content creators who need to generate visuals in their own style.

How do you balance AI-generated content with your own creativity?

Han: AI doesn’t replace my creative process—it enhances it. I still come up with the core idea, composition, and direction, but Blunge helps me visualize concepts faster.

Sometimes, when I generate an image, it introduces unexpected elements that push me to refine or evolve my original idea.

"For me, AI is like an extension of my sketchbook—it helps me explore ideas faster while keeping my personal touch." — Han

Instead of spending hours on rough drafts, I can test out variations in minutes, then take what works and refine it by hand. Even when Blunge generates something that looks great, I see it as just a starting point—it’s up to me to decide what to use, adjust, or reinterpret.

This balance is important because I never want to lose my personal touch. The final image should always feel like mine, and Blunge helps me get there faster without sacrificing originality.

How Han Uses Blunge in His Workflow

Can you share how you’ve used Blunge effectively?

Han: I recently launched my own blog website to share design insights—something I’d wanted to do for a long time. Before Blunge, I often struggled with completing content because of time constraints.

Now, I can generate visuals much faster, allowing me to focus more on storytelling and messaging.

"Blunge has made it easier for me to create content consistently. It lets me focus on storytelling rather than getting stuck in execution." — Han

It has also helped me promote my freelance work. Since I can quickly create unique, on-brand visuals, I’ve built a more cohesive portfolio and can share content more consistently.

Ultimately, Blunge has helped me be more productive and explore creative directions I wouldn’t have otherwise.

AI in Art & Blunge’s Ethical Approach

How do you feel about AI in art and Blunge’s approach to ethical AI?

Han: AI in art is a double-edged sword. It opens up so many creative possibilities, but at the same time, there’s a real concern about how models are trained and whether artists’ work is being used without permission.

That’s why I was drawn to Blunge’s ethical approach. When I train a model, I know that the artwork I upload remains mine. It’s not being used by anyone else, and I have full control over how I use it.

As a designer, I believe ethical AI is about giving creators control. AI should be a tool that supports creativity, not something that exploits artists. That’s why I feel comfortable using Blunge—it’s transparent about its process, and I know my work is protected.

"AI should work for artists, not against them. Blunge gives me control over my models and protects my work." — Han

Final Thoughts

For Han, Blunge is more than just an AI tool—it’s a creative partner. By helping him prototype ideas, streamline his workflow, and enhance his brand storytelling, it’s become an essential part of his process.

Whether for personal projects or professional design work, Blunge empowers artists like Han to create faster while staying true to their unique style.

Want to Learn More?

Train your own model for free at Blunge.ai.

Check out Han’s portfolio and blog on his website or follow him on Instagram for his latest work.

For enquiries about private commissions, contact Han at leehan5720@gmail.com (https://0225.io/).