Meet Sieun: Designer, Business Owner & Creative Marketer

How a Designer & Wine Bar Owner Uses Blunge to Scale Creativity & Marketing

Sieun wears many hats. By day, she runs Studio 7kg, a branding and design agency in South Korea, helping businesses craft unique visual identities. By night, she’s the co-owner of Gyeyoungbae, a cozy wine bar in Seoul where she curates a selection of amazing wines and hosts community events. Between designing for clients and marketing her own business, she’s constantly creating visuals—but let’s be real, there are only so many hours in a day.

That’s where Blunge comes in.

She first heard about Blunge through her partner, who introduced her to Mina, one of Blunge’s co-founders, during a visit to Ansan. Curious, she started experimenting with the platform’s public models to see how it could help her. Fast forward to today, and Blunge has become an essential tool in her workflow, both as a designer and a business owner.

Blunge for Marketing: Creating Custom Graphics for Gyeyoungbae

Running an independent business means Sieun is always looking for ways to make Gyeyoungbae’s Instagram posts more eye-catching. Instead of using generic stock images, she started using Blunge’s public models to generate unique graphics to promote new wines, events, and special nights at the bar. The difference? Posts featuring custom visuals made with Blunge get more engagement and feel way more on-brand.

“I love how easy it is to create visuals that match Gyeyoungbae’s vibe. With Blunge, I can whip up something unique in minutes instead of spending hours searching for the right image or making everything from scratch.” — Sieun Kim

From a content marketing perspective, this is a huge advantage. Visuals drive engagement on platforms like Instagram, and a distinctive, consistent visual identity helps build brand recognition. Instead of relying on overused templates or spending money on freelance illustrators for each new campaign, Sieun can quickly generate branded graphics that feel bespoke and tailored to Gyeyoungbae’s aesthetic.

Blunge for Studio 7kg: Scaling Design for Clients

As a designer, Sieun works with a variety of brands—each with its own style and identity. When working on a branding project, she often creates custom Blunge models trained on her own illustrations to help her scale production. This is a game-changer when designing assets for websites, blogs, and social media because she can maintain consistency across multiple platforms without having to redraw everything manually.

“Some clients need a high volume of visuals but also want a distinct style. Blunge lets me generate on-brand illustrations at scale, which saves so much time. Plus, I own the images, which is super important for branding projects.” — Sieun Kim

For designers and branding professionals, this is a huge competitive edge. Instead of reinventing the wheel every time a client needs new visuals, Sieun can leverage AI-powered consistency—generating illustrations that match the brand's style while still allowing room for creative tweaks. This means she can take on more projects without compromising quality.

Another important use case? Pitching new concepts to clients. Instead of spending hours manually sketching out multiple directions, Sieun can use Blunge to generate different styles and compositions quickly, helping clients visualize their branding faster. This speeds up approval processes and allows for more iterative, client-driven collaboration.

Owning the Visuals: A Huge Advantage

One of the biggest benefits of using Blunge? Ownership. Unlike stock sites or other AI platforms that come with licensing restrictions, the images Sieun creates with Blunge are hers to use however she wants.

“For my branding clients, this is a huge deal. They don’t have to worry about licensing fees or someone else using the same visuals. The illustrations I generate for them are unique and 100% theirs.” — Sieun Kim

This is particularly important for brands that rely on a strong, ownable visual identity. Stock images can feel generic and are often used by multiple brands, diluting uniqueness. With Blunge, Sieun can generate custom illustrations that no one else has access to, reinforcing each brand’s distinct personality.

For content marketers, having full rights to visuals also means they can repurpose them across different channels—websites, ads, email campaigns—without worrying about licensing issues. This allows for seamless branding across multiple platforms.

Saving Time Without Sacrificing Creativity

Before Blunge, Sieun would spend hours manually illustrating different variations of a concept. Now, she can generate options instantly and refine the best ones, making her workflow much more efficient.

“It’s not about replacing creativity—it’s about scaling it. I still direct the process and tweak things as needed, but Blunge takes care of the repetitive work so I can focus on the bigger picture.” — Sieun Kim

For designers and content marketers, this means:

• Faster production cycles – No more waiting days for custom illustrations.

• More time for strategy and high-level creative work.

• Greater flexibility in experimentation – Quickly test different visual styles without committing hours to manual design.

For Sieun, this efficiency has opened up new opportunities to scale her business. With Blunge handling time-consuming tasks, she can take on more clients, refine her agency’s processes, and still have time to focus on growing Gyeyoungbae.

Final Thoughts: A Tool for Designers & Business Owners

Whether she’s designing for clients or marketing her own wine bar, Sieun has found Blunge to be an invaluable tool. It helps her create faster, scale visuals effortlessly, and maintain creative control—all while saving time.

“I never thought I’d use an AI tool this much, but Blunge has become a part of my daily workflow. Whether I’m working on branding, content creation, or just having fun experimenting, it’s been a total game-changer.” — Sieun Kim

If you’re ever in Seoul, stop by Gyeyoungbae for a glass of wine and great conversation! You can find it at ⬇️.

https://maps.app.goo.gl/iVyFP1CRr4SwJavh8

Need branding or design work? Get in touch with Studio 7kg at sieun@7kgstudio.com, and check out their work at www.studio7kg.com.

If you’re a designer, marketer or business owner looking to scale your visual content, try Blunge today and see how it can transform your business and work!